GoldPlus

Traditional gold saving methods felt outdated for younger users. A secure digital gold platform with savings tracking and gamification was developed to make saving more engaging. This increased user participation and encouraged better financial habits.

GoldPlus

Results

+42%

Active User Growth

+35%

Saving Completion

+28%

Transaction Growth

Industry

Fintech — Digital Gold Savings

Geography

India

Timeline

5 months

Team

4 engineers, 1 product designer, 1 QA engineer, 1 project lead

Stack

React Native, Node.js, PostgreSQL, Real-time gold rate API integration, AWS

The problem

Younger users found traditional gold saving methods outdated and complicated, disconnecting them from long-term financial planning and investment opportunities.

Every young saver GoldPlus lost to complicated, old-fashioned gold-saving schemes was a customer acquired for life by a more modern competitor instead — the longer the experience stayed outdated, the more that first-time saver relationship, and the recurring deposits that come with it, went elsewhere.

What we built

Developed a secure digital gold platform with seamless buying and selling, real-time savings tracking, and gamification featuring rewards, milestones, and achievements.

OZRIT understood our vision and helped us turn it into a smooth, easy-to-use digital product.

Sultan

Founder, GoldPlus

The result

The platform meaningfully increased user participation, encouraged consistent saving habits, and improved financial awareness among younger audiences through an engaging, gamified digital experience.